Confirmations and surprises to manage digital implications of the digital business, elements to humanize the business and to know the experiences of the most important figures at #ADD15.

Charles Mills (J.D. Power and Associates)

ACCELERATING INNOVATION AND HUMANIZING THE DIGITAL BUSINESS
For the business to prosper we do not just need innovation (and digital innovation in particular) to become a constant activity, but also human resources and organizational processes to be aligned with goals and practices on a daily basis. This session features an interesting presentation by industry expert Charles Mills from J.D. Power showing how to humanize the digital business in the automotive retail front and how to increase closing rates exponentially for better economic performance. The session includes also the 2015 Dealer Innovation Award with highlights of the finalists and the initiative adopted by the winning dealer.
Thursday, 23rd April / Sala BLU (BLUE Room) / 12:00 PM – 1:00 PM

Jared Hamilton (DrivingSales.com)

IT’S TIME FOR DIGITAL BUSINESS
You cannot divide your market any longer between ordinary and digital customers: all of them constantly move across a mix of traditional and digital forms of communication and interaction. This requires dealers and OEMs to adopt new and responsive ways of doing business. Join this opening session to know the winning dealer of the 2015 Internet Sales Award and learn from in-depth studies what creates customer engagement and what determines rejection. Understand how critical elements such as test-drives, websites, recommendations, pricing choices can be your best ally… or your worst enemy, by gaining some supporting evidence as well as some surprising messages. As the market awakens, you must understand its new language!
Wednesday, 22ndApril / Sala BLU (BLUE Room) / 8:45 AM – 10:15 AM

Patricia Consonni (Facebook Italy)

Nabil De Marco (Amazon EU)

DIGITAL MARKETING [&] E‑COMMERCE: THE EXPERIENCES BY FACEBOOK AND AMAZON
Marketing has become largely digital, customer relationships originate and develop in social networks for a large extent, online commerce has become common for many types of products. In just a few years customer habits and business practices have evolved into forms that were unthinkable. Join this session to be updated on how these digital giants matter with automotive distribution: Facebook is the largest social network where to maintain a dialogue with customers while Amazon features opportunities in the area of parts sales.
Thursday, 23rd April / Sala BLU (BLUE Room) / 9:30 AM – 10:30 AM