Digital dealer and social media: Jared Hamilton’s perspective
3 July 2012
3 July 2012
Jared
Hamilton, founder of DrivingSales.com, professionally grown at his family’s
dealerships in Silicon Valley and trained at NADA Academy, Babson College and
Northwood University, shared his professional experience with Automotive Dealer
Day participants, reporting several anecdotes and operational tips on how to take
advantage of technology and social media to improve the dealership performance.
According
to Jared, the three pillars of success making good use of new technologies are:
a marketing plan specifically conceived for the internet, processes tailored on
the different typologies of customers and an organized and flexible structure
clearly stating everyone’s responsibilities.
Nowadays,
social media are essential plugs for the business. In order to shape a winning
strategy it is thus necessary to:
The uncut recording, in the original language,
of the workshop ‘Digital Dealer and social media’ is available on Quintegia.TV