4 June 2013

Manufacturers and dealers in synergy with Automotive Dealer Day

The 11th edition of Automotive Dealer Day has ended, more than 15 Car Makers have attended the event to present product news and share strategies with the over 1,800 dealers present. Peugeot brand has been one of the protagonists with the organization of its own Convention with the network before the launch of the new model 2008. The meeting ended with a night event at the striking Palazzo Giusti in the centre of Verona, while the day after opened with the meeting of ACP dealers.

Also Volvo dealers has met for the meeting of ACV Association, after which there has been the Dealer Meeting and the presence in the Business Area with the exposition of the two vehicles Volvo V40 Cross Country and V60 Plug-In Hybrid. Hyundai has chosen to participate to Dealer Day and meet its dealers with both a Dealer Meeting and by showing the new Hyundai Santa Fe.

On the occasion of the first 50th anniversary of the model 911, Porsche has organized its own Dealer Meeting and chose to celebrate this important step at the Brand Point, where there were showed the first and the last model of the famous German car.

BMW group has confirmed the participation of the management and its network dealers by showing in the dedicated area the three most interesting proposals for the market: the new series M6 cabrio, the Mini Paceman, the motorbike R 1200 GS. Here took place also the Meeting of ACIB (BMW and Mini Italian Dealers) and ASIB (BMW Italian Service Partner) Associations.

New entry of this year was Kia Motors Co. Italy, which directed the spotlight of its own Brand Point to the Pro_cee’d GT, while Honda and Tata, with their crossover models, complete the presence of the Car Makers in the Business Area.

At the event were also showed the preview for the Italian market of the first two V.O.L.P.E. cars, Original Emission-Free Light Vehicles.

Volkswagen Group Italia, Home Sponsor of Automotive Dealer Day, took advantage of the synergy with spaces and topics to organize ‘Service Incontra’, a three-day event reserved to Dealers and Service Partners of brands belonging to the Group, as a moment of interaction, information and business.

Among collateral appointments, the event has also included the participation of Federauto, the Italian Dealers Federation, with a meeting of the “Gruppo Giovani Imprenditori” and a cocktail among Associates. UNACMA, the National Federation of Farm Vehicles Traders, has organized its own annual conference.