The objective of the study is to provide a valuable periodic tool to chart the relationship between Manufacturers and Dealer Networks through the opinion of Italian dealers and, in the most in-depth form by individual brand, a customized report useful to automakers as a source of knowledge about their Network and improvement actions, with specific elements of comparative and historical analysis
DealerSTAT analyzes the relationship between automakers and the Network through the satisfaction level of Italian dealers. The study considers the different aspects of the tenure relationship and individual management activities through a questionnaire of more than 60 questions, aimed at identifying strengths and weaknesses but especially critical areas and room for improvement for each brand.
Data collection lasts for about two months (during March-April 2022) and is carried out by means of a qualitative-quantitative questionnaire aimed at studying different management areas. A distinctive feature of the firm is the direct channel through which dealers can express their degree of satisfaction, freely and anonymously via e-mail, while also providing practical and targeted suggestions in different areas.
Transparency to participating dealers is a key element, and to this end a summary of the study is produced and mailed to all who fill out the questionnaire. The results of the 2022 survey will be previewed at the Automotive Dealer Day 2022 Forum in Verona, Italy on May 17-18-19, 2022, with awards being presented to the top-rated houses. Full DealerSTAT reports may be requested by automakers, to whom only data in aggregate form will be provided, ensuring anonymity of respondents.
DealerSTAT monitors dealer satisfaction with the following 33 car brands:
It also involves 11 commercial vehicle brands:
The main event for the Automotive Ecosystem
The intensity and acceleration of change around companies, society and individuals drives the search for new stimuli, new answers and certainly new questions.
But at the same time, the giddiness that every automotive operator is experiencing at this challenging stage leads them to reinforce their connection with more classic points of reference and knowledge by selecting them more carefully.
So the new is needed, but what is not is also needed, as long as it can incorporate the new instances by projecting into the future.
No. 1 in Car Dealer Satisfaction 2022
Porsche confirms itself as the No. 1 brand in Car Dealer Satisfaction. The award was presented May 18 to the CEO of Porsche Italy, Pietro Innocenti, during the Automotive Dealer Day Forum.
Porsche won the award with a score of 4.11 (on a scale of 1 to 5) compared to the Italy average of 3.31. Toyota and Cupra complete the podium.
The survey aims to collect the evaluations of dealership owners in different business areas through more than 60 questions. The Stuttgart-based company came out on top in several areas: in profitability, relationship, sales management, after-sales management, training, and customer experience. The aspect most valued by Porsche dealers is the profitability of the new sales area.
The survey of the 19th edition took place from March 8 to April 14, involved 33 brands and more than 60 percent of Italian dealers, with a total of 1,378 questionnaires collected.
No.1 in Network support for ESG 2022 sustainability initiatives.
Toyota, for Italian dealers, is the brand that best supports the network for ESG sustainability initiatives. Collecting the award on May 18 during the Automotive Dealer Day Forum was Toyota Managing Director Luigi Ksawery Lucà.
Toyota distinguished itself in network support for ESG sustainability initiatives by scoring the highest with a rating of 4.19 (on a scale of 1 to 5), compared to the Italy average of 3.03. Next in the ranking are Lexus, Bmw, Mini and Suzuki.
No.1 in Electrification 2022
Volvo is the brand that Italian dealers say is best interpreting the electrification process. So says the DealerSTAT award that was presented May 18 to Volvo Italy president and CEO Michele Crisci during the Automotive Dealer Day Forum.
Through DealerSTAT, three important aspects related to the electrification process were investigated: the competitiveness of the range of electric cars in the next three years (Plug-in and Full Electric), the completeness of the offering to support sales, and support for dealers with guidelines and training. Volvo, with a score of 4.04 (on a rating from 1 to 5), compared to the Italy average of 3.21, is the brand that dealers say is best interpreting the electrification process. Renault, Porsche, Audi and BMW complete the top5.
No. 1 in Commercial Vehicle Dealer Satisfaction 2022
Mercedes-Benz is the most popular brand among Light Commercial Vehicle dealers. For the third consecutive year, the House of the Three-pointed Star won the DealerSTAT award as Mandate No. 1 in Commercial Vehicle Dealer Satisfaction. The award, collected by Managing Director of Mercedes-Benz Italy Vans, Dario Albano, was presented today during Automotive Dealer Day
Regarding the LCV category, the DealerSTAT survey conducted between March 8 and April 14 involved 11 brands and 58 percent of Italian dealers who expressed their opinions by filling out more than 400 questionnaires. Mercedes-Benz won the award with a score of 3.92 (on a rating scale of 1 to 5), compared with the Italy average of 3.05.