4 June 2013

The Forum of Automotive Dealer Day

As usual, one the most expected moment of Automotive Dealer Day has been the Forum, which took place on Wednesday, October 15th.

The session began with the presence of Jury Chechi, who has brought his example to show how, with courage and method, people can react and stand out in their life and business.
After, Luca Ciferri, talking with Giuseppe Bitti (Managing Director of Kia Motors Company Italy), Santo Ficili (Italy Business Center Manager of Fiat Group Automobiles), Bernard Loire (General Manager of Nissan Italy) and Daniele Maver (President of Jaguar Land Rover Italy), examined different important themes for the sector. Among these the sales networks, used-cars business, internet and the market outlook after this recession period.

For the 10° consecutive year, Forum has made the scenery for the preview of the results of DealerSTAT study about the dealer satisfaction in the franchise relationship, which has engaged more than 50% car dealers and more than 40% light commercial vehicles’ dealers with almost 1,800 completed questionnaires. In this occasion were also delivered the award to the best brands for the 2013 study. In particular Volvo confirmed again itself as the n. 1 franchise for the Car Dealers Satisfaction, Michele Crisci General Manager of Volvo Auto Italy collected the prize. Land Rover is the franchise with most loyal dealers to the brand, the prize has being delivered to Daniele Maver President of Jaguar Land Rover Italy. Among light commercial vehicles brands win Mercedes, the prize has being collected from Dario Albano Van Commercial Director of Mercedes-Benz Italy.