{"id":23605,"date":"2025-06-25T12:29:07","date_gmt":"2025-06-25T10:29:07","guid":{"rendered":"https:\/\/www.quintegia.it\/?p=23605"},"modified":"2025-06-25T12:29:07","modified_gmt":"2025-06-25T10:29:07","slug":"quintegia-presents-the-first-identikit-of-business-customers-heres-how-vat-registered-individuals-and-smes-approach-the-market-and-how-dealers-respond","status":"publish","type":"post","link":"https:\/\/www.quintegia.it\/en\/quintegia-presents-the-first-identikit-of-business-customers-heres-how-vat-registered-individuals-and-smes-approach-the-market-and-how-dealers-respond\/","title":{"rendered":"Quintegia presents the first identikit of business customers. Here’s how VAT-registered individuals and SMEs approach the market and how dealers respond."},"content":{"rendered":"\t\t
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The Company Car Canvas<\/a> study highlights that long-term rental is the preferred form of mobility (33% of respondents); that the focus remains on diesel engines (53%); and that business customers prefer dedicated (68%), timely (66%) and flexible (58%) solutions.<\/h6>

The first edition of Company Car Canvas<\/strong>, Quintegia’s <\/strong>study presented during Automotive Dealer Day 2025 \u2013 The House of Mobility, defines the first identikit of business customers, a category that includes VAT-registered individuals and companies with fleets of up to 15 cars<\/strong>.<\/p>

In order to draw up a concrete and realistic profile, market needs and impact were examined, comparing the choices and expectations of business customers with the strategic and organisational responsiveness of the dealers interviewed<\/strong>. This is an important requirement given that, according to the dealers themselves, the business market can account for well over 40% of the total.<\/strong> <\/p>

THREE BUSINESS CUSTOMER PROFILES<\/strong>
The Company Car Canvas<\/strong> identifies three business customer profiles (classic, exclusive and innovative)<\/strong> based on the type of service most frequently requested and on which dealers base their self-assessment. 71% of dealers say they are \u201cvery\u201d or \u201cfairly\u201d well structured to offer long-term rentals<\/strong>, while 51% say business customers are \u201cmore important\u201d than private customers when it comes to electric vehicle sales<\/strong>. In particular, the latter are characterised by a propensity towards new solutions applied to the services offered and remote interaction with digital support and tools. <\/p>

THE VEHICLE ACCESS FORMULA<\/strong>
The identikit compiled by the Research and Study Centre shows that VAT-registered individuals and SMEs are looking for personalised, tailor-made services that save time and maximise efficiency<\/strong> in car and fleet management in general.
33% of business customers surveyed<\/strong> indicated long-term rental<\/strong> as their preferred option for their next car, 29% chose leasing<\/strong>, 20% traditional financing <\/strong>and 18% a one-off payment.<\/strong><\/p>

ENGINES<\/strong>
Diesel engines are the preferred choice for 53% of respondents<\/strong>, considering that 56% say they drive more than 30,000 kilometres per year<\/strong>. Interest in electric <\/strong>vehicles remains modest, at 15%<\/strong>. <\/p>

PURCHASE EXPERIENCE AND SERVICES<\/strong>
Business customers prefer a personalised experience as the most important factor in choosing their preferred dealer (38%)<\/strong>, rather than focusing solely on price (12%), and comprehensive management of maintenance, repair and bodywork services (79%). They are open to new automotive brands (54%). <\/strong>, focuses on prompt service (66%)<\/strong> and flexible hours (58%)<\/strong>, is very interested (76%) in having a courtesy car and being able to count on dedicated solutions at the dealer (68%).<\/strong> Half of those surveyed consider it important to receive support at home<\/strong>, both during the sale, particularly for test drives, and for pick-up and delivery assistance. Recognising the specific needs of business customers allows you to tailor the experience, anticipate needs and build a solid and lasting relationship of trust. This is a real opportunity for dealers who want to evolve from suppliers to strategic partners. <\/p>

The Company Car Canvas methodology was developed through preliminary qualitative interviews<\/em> with ten dealers, followed by two quantitative surveys <\/em>involving more than 500 business customers (including VAT-registered individuals and companies) and more than 230 dealership<\/em> representatives, such as owners, brand and fleet managers, and marketing managers, <\/em>who were asked specific questions.<\/em><\/p>

Download the free excerpt here<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Company Car Canvas study highlights that long-term rental is the preferred form of mobility (33% of respondents); that the focus remains on diesel engines (53%); and that business customers prefer dedicated (68%), timely (66%) and flexible (58%) solutions. The first edition of Company Car Canvas, Quintegia’s study presented during Automotive Dealer Day 2025 \u2013…<\/p>\n","protected":false},"author":22,"featured_media":23596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229,195,245,231,368,228,230],"tags":[421,419,241,233,420],"class_list":["post-23605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-ecosystem-en","category-car-ecosystem","category-cross-industry-en","category-dealer-business-en","category-electric","category-research-en","category-research-en-2","tag-business-en","tag-companycar-en","tag-dealer-en","tag-quintegia-en","tag-rental"],"yoast_head":"\nHow VAT-registered individuals and SMEs are turning to the automotive market - Quintegia<\/title>\n<meta name=\"description\" content=\"The Company Car Canvas study highlights that long-term rental is the preferred form of access to mobility, with attention...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quintegia.it\/en\/quintegia-presents-the-first-identikit-of-business-customers-heres-how-vat-registered-individuals-and-smes-approach-the-market-and-how-dealers-respond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How VAT-registered individuals and SMEs are turning to the automotive market - Quintegia\" \/>\n<meta property=\"og:description\" content=\"The Company Car Canvas study highlights that long-term rental is the preferred form of access to mobility, with attention...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quintegia.it\/en\/quintegia-presents-the-first-identikit-of-business-customers-heres-how-vat-registered-individuals-and-smes-approach-the-market-and-how-dealers-respond\/\" \/>\n<meta property=\"og:site_name\" content=\"Quintegia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/quintegia\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T10:29:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quintegia.it\/wp-content\/uploads\/2025\/06\/Alberto-Bet-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ufficio Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@quintegia\" \/>\n<meta name=\"twitter:site\" content=\"@quintegia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ufficio Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quintegia.it\\\/en\\\/quintegia-presents-the-first-identikit-of-business-customers-heres-how-vat-registered-individuals-and-smes-approach-the-market-and-how-dealers-respond\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quintegia.it\\\/en\\\/quintegia-presents-the-first-identikit-of-business-customers-heres-how-vat-registered-individuals-and-smes-approach-the-market-and-how-dealers-respond\\\/\"},\"author\":{\"name\":\"Ufficio Marketing\",\"@id\":\"https:\\\/\\\/www.quintegia.it\\\/en\\\/#\\\/schema\\\/person\\\/7f2f8d274a2e2c0e419c2fc161030ec7\"},\"headline\":\"Quintegia presents the first identikit of business customers. 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