{"id":24840,"date":"2026-02-06T12:55:38","date_gmt":"2026-02-06T11:55:38","guid":{"rendered":"https:\/\/www.quintegia.it\/lead-with-your-brand-at-automotive-dealer-day-2026-the-future-of-automotive-retail-between-new-competitiveness-and-entrepreneurial-leadership\/"},"modified":"2026-02-06T12:55:56","modified_gmt":"2026-02-06T11:55:56","slug":"lead-with-your-brand-at-automotive-dealer-day-2026-the-future-of-automotive-retail-between-new-competitiveness-and-entrepreneurial-leadership","status":"publish","type":"post","link":"https:\/\/www.quintegia.it\/en\/lead-with-your-brand-at-automotive-dealer-day-2026-the-future-of-automotive-retail-between-new-competitiveness-and-entrepreneurial-leadership\/","title":{"rendered":"Lead With Your Brand: at Automotive Dealer Day 2026 the future of automotive retail between new competitiveness and entrepreneurial leadership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24840\" class=\"elementor elementor-24840 elementor-24829\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5fd80f e-flex e-con-boxed e-con e-parent\" data-id=\"f5fd80f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0801868 elementor-widget elementor-widget-text-editor\" data-id=\"0801868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em data-start=\"438\" data-end=\"460\">Lead With Your Brand<\/em> is the guiding theme of <strong data-start=\"485\" data-end=\"515\"><a href=\"https:\/\/www.dealerday.com\/en\/\" target=\"_blank\" rel=\"noopener\">Automotive Dealer Day 2026<\/a><\/strong>, shaping the vision of an industry undergoing profound transformation. In a market marked by new competitive dynamics and evolving business models, brand strength emerges as the key lever to lead change\u2014an expression of entrepreneurial leadership and long-term differentiation.<\/p><p data-start=\"796\" data-end=\"1097\">Quintegia\u2019s event, internationally recognised as a benchmark for automotive retail and the broader mobility ecosystem, will once again bring together dealers, OEMs, executives and opinion leaders in Verona from 19 to 21 May to interpret and anticipate the major transformations reshaping the industry.<\/p><p data-start=\"1099\" data-end=\"1668\">The upcoming edition will feature a truly global perspective, with <strong data-start=\"1193\" data-end=\"1238\">delegations attending from across the world<\/strong>. An institutional session with international dealer associations, focused on the analysis of key global macro trends, sources of instability and their impact on the automotive industry, will set the strategic context. Participants will benefit from multiple opportunities for meaningful exchange, supported by simultaneous translation during workshops, a dedicated international area and targeted networking events.  <\/p><p data-start=\"1670\" data-end=\"1848\">A major new feature of Automotive Dealer Day 2026 is the introduction of a dedicated <strong data-start=\"1724\" data-end=\"1764\">focus on corporate fleets<\/strong>, now recognised as a strategic and cross-cutting topic for the entire automotive ecosystem.<\/p><p data-start=\"1850\" data-end=\"2527\">\u201c<em>\u201cIn a context where macroeconomic uncertainty has become structural, our event\u2014now the second largest in the world within the sector\u2014continues to serve as a platform for insight, dialogue and strategic orientation. Geopolitical tensions, the energy transition, new distribution dynamics, margin pressure and technological disruption are redefining the competitive landscape of automotive. Understanding these forces, their global and local impact, and translating them into operational decisions is now a core leadership capability for mobility businesses,\u201d  <\/em>says <strong data-start=\"2485\" data-end=\"2526\">Tommaso Bortolomiol, CEO of Quintegia.<\/strong><\/p><p data-start=\"2534\" data-end=\"2754\">Throughout the event, industry experts and opinion leaders will take the stage across multiple conference rooms, delivering a comprehensive and distinctive <strong data-start=\"2695\" data-end=\"2753\">programme designed to address the industry\u2019s most pressing challenges<\/strong>.<\/p><p data-start=\"2756\" data-end=\"2798\"><strong data-start=\"2756\" data-end=\"2798\">Corporate Fleets: a First-Time Focus<\/strong><br>Business customers are today one of the most important growth drivers for the market, playing a crucial role in electrification and volume stability. For dealers, fleets are no longer a secondary segment but a <strong data-start=\"3038\" data-end=\"3076\">strategic development opportunity<\/strong>, requiring dedicated expertise, advanced organisational models, sophisticated CRM tools and a long-term vision.<br>The programme will explore the role of fleets as a meeting point between OEMs, dealers, companies and mobility operators, highlighting how B2B can become a powerful value driver also within the retail dimension.  <\/p><p data-start=\"3405\" data-end=\"3460\"><strong data-start=\"3405\" data-end=\"3460\">Global Economy, Geopolitics and Business Decision-Making<\/strong><br>Geopolitical economist <strong data-start=\"3462\" data-end=\"3479\">Brunello Rosa<\/strong>, CEO of Rosa &amp; Roubini Associates, and geopolitical analyst and reporter <strong data-start=\"3542\" data-end=\"3560\">Greta Cristini<\/strong> will define the global macroeconomic and geopolitical landscape. Their dialogue will provide an integrated interpretation of megatrends\u2014from interest rates to geopolitical risk\u2014and their tangible impact on markets, supply chains, cybersecurity and corporate strategies. <\/p><p data-start=\"3843\" data-end=\"3899\"><strong data-start=\"3843\" data-end=\"3899\">Retail as the Core of Value Creation and a Lever of Leadership<\/strong><br><strong data-start=\"3901\" data-end=\"3926\">Automotive Dealer Day<\/strong> places automotive retail at the heart of value creation. The dealership is no longer merely a point of sale, but the space where the brand comes to life through experience, relationships and trust.<br>Showroom design, advanced customer journeys, service culture and the integration of technology with the human factor will be central themes in a debate that redefines the dealer\u2019s role as the brand\u2019s primary ambassador in the physical world.  <\/p><p data-start=\"4457\" data-end=\"4509\"><strong data-start=\"4457\" data-end=\"4509\">OEMs, Network Consolidation and New Industry Equilibria<\/strong><br>The consolidation of dealer networks and the growth of large dealer groups through mergers and acquisitions are reshaping power dynamics between OEMs and distribution. The programme will examine when and how consolidation creates real value, and what opportunities emerge for investments in adjacent businesses\u2014from digital services to energy\u2014outlining new partnership models and shared governance structures. <\/p><p data-start=\"4951\" data-end=\"5017\"><strong data-start=\"4951\" data-end=\"5017\">New Brands, Market Compatibility and Portfolio Strategies<\/strong><br>The arrival of numerous <strong data-start=\"5040\" data-end=\"5066\">new automotive brands<\/strong> in the European market calls for increasingly complex strategic choices. The <strong data-start=\"5162\" data-end=\"5187\">New Brand Observatory<\/strong> will once again provide a structured framework to assess synergies, risks and compatibility between emerging and legacy brands, supporting dealers in building robust, coherent and sustainable brand portfolios. <\/p><p data-start=\"5387\" data-end=\"5426\"><strong data-start=\"5387\" data-end=\"5426\">Data, Forecasting and Competitive Health<\/strong><br>From strategic planning to <em data-start=\"5463\" data-end=\"5483\">future readiness<\/em>, Automotive Dealer Day 2026 offers concrete tools to move from reactive management to leadership driven by vision, method and data. Measuring performance, benchmarking against the market and understanding one\u2019s true competitive position become essential steps in guiding investment and growth strategies. <\/p><p data-start=\"5816\" data-end=\"5853\"><strong data-start=\"5816\" data-end=\"5853\">Used Cars and New Profitability Levers<\/strong><br>With margins under increasing pressure, operational efficiency becomes a cornerstone of competitiveness. Lean management, process digitalisation, cost control and data-driven culture will be paired with a strategic focus on the <strong data-start=\"6082\" data-end=\"6105\">used car business<\/strong>\u2014now a structural source of profitability and a testing ground for commercial innovation. <\/p><p data-start=\"6200\" data-end=\"6245\"><strong data-start=\"6200\" data-end=\"6245\">Dealer Brand, People and New Generations<\/strong><br>In an increasingly competitive market, building a strong <strong data-start=\"6304\" data-end=\"6320\">dealer brand <\/strong>emerges as a strategic asset: identity, reputation and consistency become key drivers of protection and growth. At the same time, the programme will address the role of <strong data-start=\"6472\" data-end=\"6489\">Generation Z<\/strong>, both as customers and as talent, exploring new forms of engagement, intergenerational dialogue and organisational attractiveness. <\/p><p data-start=\"6648\" data-end=\"6709\"><strong data-start=\"6648\" data-end=\"6709\">Artificial Intelligence and Cross-Industry Contamination<\/strong><br>Technological innovation will be represented by an in-depth focus on <strong data-start=\"6782\" data-end=\"6810\">Artificial Intelligence<\/strong> as a concrete lever of competitiveness, with <strong data-start=\"6868\" data-end=\"6884\">Fabio Moioli,<\/strong> international AI expert and former Head of Consulting at Microsoft.<br>Alongside technology, the agenda will highlight <strong data-start=\"6991\" data-end=\"7025\">cross-industry contamination<\/strong> and transversal leadership through <strong data-start=\"7060\" data-end=\"7081\">Cristina Scocchia<\/strong>, CEO of Illycaff\u00e8, who will bring to the automotive world a perspective developed in different sectors\u2014demonstrating that leading with the brand also means looking beyond traditional boundaries. <\/p><p data-start=\"7280\" data-end=\"7475\"><strong data-start=\"7280\" data-end=\"7310\">Automotive Dealer Day 2026<\/strong> thus confirms itself as a platform for strategic thinking and entrepreneurial leadership, for those who aim to navigate change with identity, method and vision.<\/p><p data-start=\"1850\" data-end=\"2527\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead With Your Brand is the guiding theme of Automotive Dealer Day 2026, shaping the vision of an industry undergoing profound transformation. In a market marked by new competitive dynamics and evolving business models, brand strength emerges as the key lever to lead change\u2014an expression of entrepreneurial leadership and long-term differentiation. Quintegia\u2019s event, internationally recognised&hellip;<\/p>\n","protected":false},"author":22,"featured_media":24839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450,451],"tags":[454,459,456,463,464,458,457,453,460,461,462,452,233,455],"class_list":["post-24840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive-dealer-day","category-retail-automotive","tag-automotive-dealer-day","tag-automotive-market","tag-brand-dealer","tag-crm-automotive","tag-customer-journey","tag-dealer-automotive","tag-entrepreneurial-leadership","tag-fleet","tag-geopolitica","tag-global-economy","tag-ia","tag-oem","tag-quintegia-en","tag-retail-automotive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automotive Dealer Day 2026 \u2013 The Future of Automotive Retail - 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