New Brand Observatory – The rise of emerging brands, which have grown 15-fold in just over four years. They now account for almost 6% of the Italian car market.

Auto Ecosystem, Cross Industry, Dealer Business, New Brand, Research, Research

27 new automotive brands have arrived or will arrive in Italy by 2028, 90% of which are Chinese. There are 27 new automotive brands that have arrived or will arrive on the Italian car market by 2028, 90% of which are Chinese in origin or ownership. And the market share of those already present is…

Automotive Customer Study: Initial insights into automotive consumer trends and attitudes.

Auto Ecosystem, Car ecosystem, Research, Research

AUTOMOTIVE CUSTOMER STUDY 2023: BRAND NOTORIETY BIAS COLLAPSES, NEARLY 50% OF POTENTIAL CAR CUSTOMERS LOOK TO NEW INDUSTRY PLAYERS, 89% IF GEN Z IS CONSIDERED Sustainability, personalized sales experiences, vehicle ownership, and alternative forms of mobility take center stage in Quintegia’s study. From the Automotive Customer Study 2023, Quintegia’s research on automotive consumer trends and…