Sustainability and Purchase Choice: A New Paradigm

In the current landscape, environmental and social awareness is revolutionizing various sectors, including the automotive supply chain. According tothe “Automotive Customer Study 2023”,a significant 52% of respondents, owners of battery electric vehicles (BEVs), indicate that their decision to purchase an electric vehicle was strongly influenced by the desire to reduce environmental impact.. This figure rises…

Automotive Customer Study: Initial insights into automotive consumer trends and attitudes.

AUTOMOTIVE CUSTOMER STUDY 2023: BRAND NOTORIETY BIAS COLLAPSES, NEARLY 50% OF POTENTIAL CAR CUSTOMERS LOOK TO NEW INDUSTRY PLAYERS, 89% IF GEN Z IS CONSIDERED Sustainability, personalized sales experiences, vehicle ownership, and alternative forms of mobility take center stage in Quintegia’s study. From the Automotive Customer Study 2023, Quintegia’s research on automotive consumer trends and…