New Brand Observatory – The rise of emerging brands, which have grown 15-fold in just over four years. They now account for almost 6% of the Italian car market.

27 new automotive brands have arrived or will arrive in Italy by 2028, 90% of which are Chinese. There are 27 new automotive brands that have arrived or will arrive on the Italian car market by 2028, 90% of which are Chinese in origin or ownership. And the market share of those already present is…