New Brand Observatory – The rise of emerging brands, which have grown 15-fold in just over four years. They now account for almost 6% of the Italian car market.

27 new automotive brands have arrived or will arrive in Italy by 2028, 90% of which are Chinese. There are 27 new automotive brands that have arrived or will arrive on the Italian car market by 2028, 90% of which are Chinese in origin or ownership. And the market share of those already present is…

Service Customer Study 2024: in after-sales, quality and price drive choices as digital gains ground

52 percent of customers would change garages if they had greater guarantees of reliability and quality of service, and 63 percent would be willing to share car and usage data for additional services and benefits. These are some of the findings from the Service Customer Study 2024, the annual study conducted by Quintegia, and presented…

A Service Day 2024, three studies to discover new business opportunities.

The Quintegia event, born from an idea by AsConAuto, focuses on content and stands as the only dedicated event in Italy capable of capturing the sector and offering concrete tools and solutions to its leaders and operators. Service Day, scheduled for October 24th and 25th at the Centro Congressi Veronafiere, will be the stage where…

Automotive Customer Study: Initial insights into automotive consumer trends and attitudes.

AUTOMOTIVE CUSTOMER STUDY 2023: BRAND NOTORIETY BIAS COLLAPSES, NEARLY 50% OF POTENTIAL CAR CUSTOMERS LOOK TO NEW INDUSTRY PLAYERS, 89% IF GEN Z IS CONSIDERED Sustainability, personalized sales experiences, vehicle ownership, and alternative forms of mobility take center stage in Quintegia’s study. From the Automotive Customer Study 2023, Quintegia’s research on automotive consumer trends and…