All the after-sales results from Quintegia’s
study were presented at Service Day 2025

DealerSTAT 2025 names Toyota the best brand for service, according to dealers, during the 5th edition of Service Day.

According to Quintegia’s analysis of data collected between March and April for the 2025 edition of DealerSTAT, Toyota was the brand that best met the network’s expectations in after-sales.
The award was accepted by Alessandro Morganti, CFO and Customer Experience & Network Director of Toyota Motor Italia, during the session “Three Roles, One Goal: General Manager, Service Manager, and After-Sales Director in Comparison on Quality, Innovation, and Customer Experience.”

“At Toyota, customer and partner satisfaction has always been at the heart of everything we do. This recognition is an honor and confirms the value of the work carried out over the past few years by all the Group’s companies, together with our network, to deliver an excellent after-sales experience consistent with our brand promise. It’s not just about offering products of outstanding quality, but about an integrated system of services designed to ensure the best ownership experience — even in a competitive and demanding market like the Italian one. This is our strength: a synergy of people, processes, and platforms that, every day and across the country, deliver high-quality after-sales services to all our customers. .” said Alessandro Morganti, CFO e Customer Experience & Network Director Toyota Motor Italia.

The study, through the voice of dealers, highlights each year the strengths and areas for improvement of every brand, fostering dialogue with manufacturer management and promoting development and alignment initiatives with the network.
The survey was conducted between March 10 and April 15, involving as many as 32 brands and 62% of Italian dealers.

The data collected was reworked for Service Day, creating an indicator that includes various aspects of after-sales service. Toyota won the award with a score of 3.93 (on a scale of 1 to 5), which is much higher than the Italian average of 3.17. BMW came in second place and Suzuki third.

Among the various topics analyzed, Toyota ranked highest in terms of the effectiveness of its policies for developing its end-customer spare parts business and the competitiveness of the maintenance packages offered by the manufacturer. The brand ranked among the top three in six out of twelve categories and achieved a better than average result for Italy in all twelve categories examined.