The 20th edition of the DealerSTAT Study gathered the opinions and suggestions of 63% of Italian dealers through more than 1,400 questionnaires collected. To receive the summary of results write to us at: sintesi@quintegia.it.
DealerSTAT annually, through the voice of the dealers, highlights areas of strength and areas for improvement for each brand by stimulating moments of discussion with the management of the Houses and promoting development activities and alignment with the Network.
The 22nd edition of the DealerSTAT survey has begun
DealerSTAT annually, through the voice of the dealers, highlights areas of strength and areas for improvement for each brand by stimulating moments of discussion with the management of the Houses and promoting development activities and alignment with the Network.
or send an e-mail to info@dealerstat.it
The 21st edition of the DealerSTAT survey has begun
We would like to thank all dealers who participated, the 2024 results were previewed in the session “Strengthening Distribution by Aligning Homes and Networks” held at Automotive Dealer Day (Verona, May 14-15-16, 2024) and with respect to the Service-focused part in the session “Service Factor” at Service Day (Verona October 24 – 25, 2024).
No.1 in Dealer Satisfaction Cars 2024
Toyota wins the award for No. 1 Brand in Dealer Satisfaction of DealerSTAT. The award was collected by the CEO of Toyota Motor Italia, Alberto Santilli, during Automotive Dealer Day.
The result emerged from the twenty-first edition of the DealerSTAT Study, the survey on the satisfaction of car and commercial vehicle dealers in their contractual relationship with the Manufacturer. The survey took place between March 13rd and April 13rd, involving 34 brands and 66% of Italian dealers, resulting in a total of 1,401 questionnaires collected.
Toyota won the award with an overall rating score of 4.24 (on a scale of 1 to 5) compared to the Italian average of 3.35. Rounding out the podium are Porsche and BMW, which ranked first in the luxury and premium brand categories, respectively.
The survey aims to gather evaluations across various business areas through more than 60 questions. The Japanese manufacturer also topped the rankings in the areas of post-sales management and financial services. The most appreciated aspect by Toyota dealers is the product warranty offered to customers.
No. 1 in Electric Vehicles according to Dealers 2024
Among the topics surveyed, electric vehicles were certainly included, with BMW winning the award for best brand in this category according to DealerSTAT.
The award was accepted during the Automotive Dealer Day by the Sales Manager of BMW Italia, Gianluca Durante, followed by a brief video comment from the President of BMW Italia, Massimiliano Di Silvestre.
Renewed in its composition in 2024, the electric vehicle theme highlights the competitiveness of the Full Electric vehicle range, the effectiveness of marketing initiatives dedicated to Full Electric vehicles, the training activities provided to dealers, and the services offered by the manufacturer to enable customers to adopt electric technology.
BMW stood out by achieving the highest score with a rating of 3.87 (on a scale from 1 to 5), compared to an Italian average of just 3.00. On the podium also Porsche and in third place Mini.
The most desired new brand by dealers in 2024
BYD wins the award for the most desired mandate among new brands in the DealerSTAT 2024. The award was accepted during the Automotive Dealer Day by the Country Manager of BYD Italy, Gianmaria Adamo.
For the first time since 2018, DealerSTAT reintroduces the special category of the most desired mandate. The award was revised in 2024, considering only new brands, specifically those newly entering the Italian and European markets.
BYD, with 32% of the choices, was awarded as the brand that, according to dealers, garnered the most interest among new brands in 2024. Following on the podium are Omoda and Nio.
Dealers were asked which emerging brand they would choose to add to their portfolio, considering those brands that entered Europe and had less than 1,000 registrations in Italy in 2023.
No. 1 in Dealer Satisfaction for Commercial Vehicles 2024
Ford Pro confirms its status as the most appreciated brand by dealers of Light Commercial Vehicles, winning the DealerSTAT award for No. 1 LCV Mandate. The award, accepted by Ford Italy’s Director of Commercial Vehicles Marco Buraglio, was presented during the Automotive Dealer Day – House of Mobility, the main B2B event for the mobility sector in Europe organized by Quintegia.
The result emerged from the twenty-first edition of the DealerSTAT Study. Regarding the LCV category, the survey (conducted between March 13rd and April 13rd) involved 11 brands and 63% of Italian dealers, who expressed their opinions by completing over 400 questionnaires.
Ford Pro won the award with a score of 3.81 (on a rating scale from 1 to 5), compared to the Italy average of 3.05.
The questionnaire, consisting of over 50 questions, monitors the satisfaction of LCV dealers in the main business areas. Ford Pro topped multiple areas analyzed: national marketing on new products, incentive policies, training, product, sales and after-sales management. The most appreciated aspect by Ford Pro dealers is the effectiveness of the personnel’s role in sales and after-sales area.
No.1 in Dealer Satisfaction in Service 2024
BMW was honored as the best brand in service according to dealers during the 4th edition of Service Day, confirming last year’s result.
The German manufacturer was the brand that, according to Quintegia’s processing of data collected between March and April for the 2024 edition of DealerSTAT, managed to best meet network expectations in the area of after-sales.
The award was collected by Dario Mennella, Customer Support Director of BMW Italy, during the session “FACTOR ASSISTANCE – Impact of electric, business opportunities and network satisfaction.”
BMW won the award with a rating of 4.05 (on a scale of 1 to 5), which is much higher than the Italian average of 3.19 instead. Completing the podium were Toyota in second place, and Suzuki.
Among the various issues analyzed, BMW came out on top in understanding the market and managing the aftermarket business and in the effectiveness of policies to develop the aftermarket parts business to end customers.
DealerSTAT annually, through the voice of dealers, highlights areas of strength and improvement for each brand, stimulating discussions with the manufacturers’ management and promoting development activities and alignment with the network.
Objective
The objective of the study is to provide a valuable periodic tool to chart the relationship between Manufacturers and Dealer Networks through the opinion of Italian dealers and, in the most in-depth form by individual brand, a customized report useful to automakers as a source of knowledge about their Network and improvement actions, with specific elements of comparative and historical analysis
Contents
DealerSTAT analyzes the relationship between automakers and the Network through the satisfaction level of Italian dealers. The study considers the different aspects of the tenure relationship and individual management activities through a questionnaire of more than 60 questions, aimed at identifying strengths and weaknesses but especially critical areas and room for improvement for each brand.
Methodology
Data collection lasts for about two months (during March-April 2024) and is carried out by means of a qualitative-quantitative questionnaire aimed at studying different management areas. A distinctive feature of the firm is the direct channel through which dealers can express their degree of satisfaction, freely and anonymously via e-mail, while also providing practical and targeted suggestions in different areas.
Transparency to participating dealers is a key element, and to this end a summary of the study is produced and mailed to all who fill out the questionnaire. The results of the 2024 survey were previewed at the Automotive Dealer Day 2024 in Verona on May 14-15-16, 2024, with awards given to the manufacturers that received the highest ratings. Complete DealerSTAT reports can be requested by automotive companies, which are provided only with aggregated data, ensuring the anonymity of the respondents.
Brands analyzed
DealerSTAT monitors the satisfaction level of dealers for the following 34 car brands:
It also involves 11 commercial vehicle brands:
No.1 in Dealer Satisfaction Cars 2023
For the third year in a row, Porsche is confirmed as the No.1 brand in Vehicle Dealer Satisfaction. The award was collected by the CEO of Porsche Italy, Pietro Innocenti, during Automotive Dealer Day.
The result emerged from the 20th edition of the DealerSTAT Study, the survey of car and commercial vehicle dealers’ satisfaction with their mandate relationship with the automaker.
Porsche Italy won the award with a score of 4.05 (on a scale of 1 to 5) compared to the Italy average of 3.34. Completing the podium are Toyota and Audi, among volume and premium brands, respectively. The survey aims to collect evaluations in different business areas through more than 60 questions.
The Italian subsidiary of the Stuttgart-based company was at the top in several areas: in profitability, sales management, training and financial services. The aspect most appreciated by Porsche dealers is the effectiveness of the brand positioning strategy.
No.1 in Mobility Solutions 2023
Now in its 20th year, DealerSTAT is the study that aims, as it does every year, to investigate the satisfaction of auto dealers with automakers.
This year, the survey took place in March and April, involved as many as 33 brands and more than 60 percent of Italian dealers, for a total of 1,410 questionnaires collected. The results were presented yesterday at Automotive Dealer Day, the leading B2B event for the mobility industry in Europe organized by Quintegia, the Study and Research Center that focuses on innovation and networking. Also among the topics surveyed were mobility solutions, in which Toyota thanks to KINTO takes first place. Toyota distinguished itself by achieving the highest score with a rating of 4.05 (on a scale of 1 to 5), compared with the Italy Average of 2.57.
In the same category, Lexus, a premium brand of the Toyota Group, also received a very positive rating, placing second.
No. 1 in Electric Vehicles according to Dealers 2023
During the 2023 edition of Automotive Dealer Day, Renault Italy CEO Raffaele Fusilli collected the award for Renault as the best brand in electric according to dealers. That’s what emerged from the award ceremonies of the 2023 edition of DealerSTAT, the Automotive Dealer Day awards, the leading B2B event for the mobility industry in Europe organized by Quintegia, the Study and Research Center that focuses on innovation and networking.
Among the topics surveyed could not fail to include electric, of which the competitiveness of the range of full-electric cars, the effectiveness of the offer, the guidelines and training provided to Dealers in the Sales Network, and the support of the House in enabling the customer to electric technology. Renault distinguished itself by having the highest score, with a rating of 3.67 (on a scale of 1 to 5), compared with an insufficient Italy average of 2.91.
No. 1 in Dealer Satisfaction for Commercial Vehicles 2023
It is Ford Pro the most popular brand among Light Commercial Vehicle dealers. The House returns to achieve the DealerSTAT award as Mandate No. 1 in Commercial Vehicle Dealer Satisfaction, as was the case in the five-year period 2015-2019.
The award, collected by Ford Italy’s Commercial Vehicles Director Marco Buraglio, was presented today during Automotive Dealer Day, the main B2B event for mobility in Europe organized by Quintegia, the Study and Research Center that focuses on innovation and networking. The result emerged from the 20th edition of the DealerSTAT Study, the survey of car and commercial vehicle dealers’ satisfaction with their mandate relationship with the automaker.
For the LCV category, the survey (conducted between March 7 and April 7) involved 11 brands and 61 percent of Italian dealers who expressed their opinions by filling out more than 450 questionnaires. Ford Pro won the award with a score of 3.81 (on a rating scale of 1 to 5), compared with the Italy average of 2.95.