The 20th edition of the DealerSTAT Study gathered the opinions and suggestions of 63% of Italian dealers through more than 1,400 questionnaires collected. To receive the summary of results write to us at: sintesi@quintegia.it.

DealerSTAT annually, through the voice of the dealers, highlights areas of strength and areas for improvement for each brand by stimulating moments of discussion with the management of the Houses and promoting development activities and alignment with the Network.

The 21st edition of the DealerSTAT survey has begun

or send an e-mail to info@dealerstat.it

DealerSTAT annually, through the voice of the dealers, highlights areas of strength and areas for improvement for each brand by stimulating moments of discussion with the management of the Houses and promoting development activities and alignment with the Network.

Objective

The objective of the study is to provide a valuable periodic tool to chart the relationship between Manufacturers and Dealer Networks through the opinion of Italian dealers and, in the most in-depth form by individual brand, a customized report useful to automakers as a source of knowledge about their Network and improvement actions, with specific elements of comparative and historical analysis

Contents

DealerSTAT analyzes the relationship between automakers and the Network through the satisfaction level of Italian dealers. The study considers the different aspects of the tenure relationship and individual management activities through a questionnaire of more than 60 questions, aimed at identifying strengths and weaknesses but especially critical areas and room for improvement for each brand.

Methodology

Data collection lasts for about two months (during March-April 2024) and is carried out by means of a qualitative-quantitative questionnaire aimed at studying different management areas. A distinctive feature of the firm is the direct channel through which dealers can express their degree of satisfaction, freely and anonymously via e-mail, while also providing practical and targeted suggestions in different areas.

Transparency to participating dealers is a key element, and to this end a summary of the study is produced and mailed to all who fill out the questionnaire. The results of the 2024 survey will be previewed at the Automotive Dealer Day 2024 in Verona on May 14-15-16, 2024, with awards presented to the top rated homes. Full DealerSTAT reports may be requested by automakers, to whom only data in aggregate form will be provided, ensuring anonymity of respondents.

Brands analyzed

DealerSTAT monitors dealer satisfaction of the following 34 car brands:It also involves 11 commercial vehicle brands:

credits : Andrea Verzola

No.1 in Dealer Satisfaction Cars 2023

For the third year in a row, Porsche is confirmed as the No.1 brand in Vehicle Dealer Satisfaction. The award was collected by the CEO of Porsche Italy, Pietro Innocenti, during Automotive Dealer Day.

The result emerged from the 20th edition of the DealerSTAT Study, the survey of car and commercial vehicle dealers’ satisfaction with their mandate relationship with the automaker.

Porsche Italy won the award with a score of 4.05 (on a scale of 1 to 5) compared to the Italy average of 3.34. Completing the podium are Toyota and Audi, among volume and premium brands, respectively. The survey aims to collect evaluations in different business areas through more than 60 questions.

The Italian subsidiary of the Stuttgart-based company was at the top in several areas: in profitability, sales management, training and financial services. The aspect most appreciated by Porsche dealers is the effectiveness of the brand positioning strategy.

credits : Andrea Verzola

No.1 in Mobility Solutions 2023

Now in its 20th year, DealerSTAT is the study that aims, as it does every year, to investigate the satisfaction of auto dealers with automakers.

This year, the survey took place in March and April, involved as many as 33 brands and more than 60 percent of Italian dealers, for a total of 1,410 questionnaires collected. The results were presented yesterday at Automotive Dealer Day, the leading B2B event for the mobility industry in Europe organized by Quintegia, the Study and Research Center that focuses on innovation and networking. Also among the topics surveyed were mobility solutions, in which Toyota thanks to KINTO takes first place. Toyota distinguished itself by achieving the highest score with a rating of 4.05 (on a scale of 1 to 5), compared with the Italy Average of 2.57.

In the same category, Lexus, a premium brand of the Toyota Group, also received a very positive rating, placing second.

credits : Andrea Verzola

No.1 in Electrification 2023

During the 2023 edition of Automotive Dealer Day, Renault Italy CEO Raffaele Fusilli collected the award for Renault as the best brand in electric according to dealers. That’s what emerged from the award ceremonies of the 2023 edition of DealerSTAT, the Automotive Dealer Day awards, the leading B2B event for the mobility industry in Europe organized by Quintegia, the Study and Research Center that focuses on innovation and networking.

Among the topics surveyed could not fail to include electric, of which the competitiveness of the range of full-electric cars, the effectiveness of the offer, the guidelines and training provided to Dealers in the Sales Network, and the support of the House in enabling the customer to electric technology. Renault distinguished itself by having the highest score, with a rating of 3.67 (on a scale of 1 to 5), compared with an insufficient Italy average of 2.91.

DSTAT_premio1

No. 1 in Commercial Vehicle Dealer Satisfaction 2023

It is Ford Pro the most popular brand among Light Commercial Vehicle dealers. The House returns to achieve the DealerSTAT award as Mandate No. 1 in Commercial Vehicle Dealer Satisfaction, as was the case in the five-year period 2015-2019.

The award, collected by Ford Italy’s Commercial Vehicles Director Marco Buraglio, was presented today during Automotive Dealer Day, the main B2B event for mobility in Europe organized by Quintegia, the Study and Research Center that focuses on innovation and networking. The result emerged from the 20th edition of the DealerSTAT Study, the survey of car and commercial vehicle dealers’ satisfaction with their mandate relationship with the automaker.

For the LCV category, the survey (conducted between March 7 and April 7) involved 11 brands and 61 percent of Italian dealers who expressed their opinions by filling out more than 450 questionnaires. Ford Pro won the award with a score of 3.81 (on a rating scale of 1 to 5), compared with the Italy average of 2.95.