Service Customer Study 2026 di Quintegia sul post-vendita automotive

Today’s Aftersales Customers Expect Faster, More Proactive and More Digital Services. For 97% of Customers, the Quality of the Service Network Is an Important Factor in Choosing a Car.

Quintegia’s Service Customer Study 2026 reveals shifting customer expectations: quick appointment scheduling, specialised assistance and proactive communication are becoming increasingly important. At the same time, customers are showing a growing willingness to manage certain stages of the service process digitally, although the telephone remains the primary contact channel. After-sales is becoming an increasingly decisive factor…

Automotive Customer Study 2026 Quintegia sul ruolo del dealer nelle decisioni di acquisto auto

Dealers carry more weight than brands in purchase decisions: 74% of customers see themselves as clients of the dealership

30% of buyers enter the showroom without having chosen a brand or model, a figure that rises to 64% among customers considering new brands. For almost one in two buyers, the dealership experience improves their perception of the brand. The 2026 edition of Quintegia’s Automotive Customer Study, presented at Automotive Dealer Day – The House…