Dealers carry more weight than brands in purchase decisions: 74% of customers see themselves as clients of the dealership

30% of buyers enter the showroom without having chosen a brand or model, a figure that rises to 64% among customers considering new brands. For almost one in two buyers, the dealership experience improves their perception of the brand. The 2026 edition of Quintegia’s Automotive Customer Study, presented at Automotive Dealer Day – The House…