Automotive Customer Study 2026 Quintegia sul ruolo del dealer nelle decisioni di acquisto auto

Dealers carry more weight than brands in purchase decisions: 74% of customers see themselves as clients of the dealership

automotive, Dealer, Mercato Auto

30% of buyers enter the showroom without having chosen a brand or model, a figure that rises to 64% among customers considering new brands. For almost one in two buyers, the dealership experience improves their perception of the brand. The 2026 edition of Quintegia’s Automotive Customer Study, presented at Automotive Dealer Day – The House…

Dealer Network Study: number of dealerships owners continues to decline, northwest italy accounts for one-third of the country’s dealers, Campania ranks lowest for dealers per capita, emerging brands energize the network

Dealer & Retail, Mercato Auto, News Automotive

According to Quintegia’s 2026 Dealer Network Study, the Italian automotive retail sector continues to consolidate, with fewer entrepreneurs operating in the market while territorial coverage remains stable and emerging brands expand their presence across dealerships. Italy’s automotive distribution network currently includes 3,794 franchise dealerships, nearly one-third of which (31%) are located in the country’s Northwest…